Launching in Australia · Q2/Q3 2027

Mobile billboards hit Australian streets in 2027.

Ultra-bright HD screens on electric scooters that go where your audience is. Starting on the Gold Coast.

Advertise with us↗Ride with us↗

Gold Coast · Brisbane · Sydney · MelbourneAd-MOTO Pty Ltd · QLD

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Gold CoastGold CoastBrisbaneBrisbaneSydneySydneyMelbourneMelbourne20272027

A new dawn for outdoor

Billboards wait for people to walk past. Ad|MOTO takes eye-level digital out-of-home (DOOH) screens to them, street by street.

Delivery first

A working box that's also a screen.

Open, load, go.

The Ad|BOX is a real insulated delivery box. Riders load and unload orders as normal while the screens keep playing.

Seen at every stop.

Every handover happens at eye level, outside cafes, offices and homes, right where your audience is.

Three screens, every angle.

Back and both sides, so the ad is seen whichever way the scooter is facing.

Every angle

270+ degrees of eye-level impact.

Three ultra-bright screens on every Ad|BOX, seen from the kerb, the cafe and the car alongside.

Same bike. New ad.

Change the ad, not the bike.

Creative swaps in seconds, by day-part, by suburb or by campaign.

Full-wrap livery

Or make the whole bike your brand.

Wrap the scooter and the box for a total takeover. Full-wrap livery from a UK campaign, shown for illustration.

Then it rides

Straight to your audience.

Gold Coast first in 2027. Brisbane, Sydney and Melbourne next.

On screenExample ad

Ad|BOX · 270+°

Meet the Ad|BOX

A cargo box that's a media channel.

3x ultra-bright HD screens270+ degrees of impact, readable in full sun.
Full-motion digitalVideo, live data and real-time ad uploads.
Smart AI schedulingProgrammatic, geo-located, day-parted.
100% electricQuiet, clean and still a working delivery box.

How it works

Four parts. One moving network.

E-scooter advertising in four parts: a professional rider, the Ad|BOX, its screens and live data.

Ad|MOTO UK riders with Ad|BOX screens in London traffic

The rider

Vetted, insured professionals who already ride every day for the delivery platforms. Your ad rides with them.

RIDER

The Ad|BOX

A cargo box built around screens, mounted on a 100% electric scooter.

HARDWARE

The screens

Three ultra-bright HD screens with full motion, a speaker, and ads uploaded in real time.

270+ DEGREES

Ad|MOTO UK heatmap of ad plays and audience estimates by area

The measurement

Each unit reports back every 5 seconds, so you know where and when every ad played.

LIVE DATA

Why Ad|MOTO

Numbers that already move.

From Ad|MOTO's UK network and published research.

5^M

Daily impressions

Ad|MOTO UK network

300^K

Daily plays

Ad|MOTO UK network

2.5^x

More likely to engage with outdoor ads people don't see coming

Nielsen, 2023

20^yrs

Refining mobile advertising, from the first illuminated delivery box

Ad|MOTO

How we measure every play →

01 / BROADCAST

City Broadcast

High-frequency coverage across each launch city's CBD and high-footfall zones.

Screens, days & day-parts
Share of voice 17%–100%

02 / TARGETED

Hyper-Targeted

Two-way engagement that puts product in people's hands.

Flyers, merch & audio
100% share of voice

03 / EVENTS

Event Activation

Show up where other brands can't, from sport to festivals and conferences.

Live updates & messaging
Location-triggered offers

04 / BUILDS

Special Builds

Custom-wrapped scooters and branded riders that own the street.

Full brand takeovers
Bespoke creative

Charging network

Charge on the route. Keep riding.

Fast chargers at the front of quick-service restaurants, where riders already wait for orders. Riders top up between pick-ups instead of heading home to charge, so the bikes keep running.

01
Fast chargers outside QSRsPlanned for the front of quick-service restaurants on busy delivery routes. Sites to be announced.
02
Every tower is an ad screenEach charging tower carries a large digital screen, giving brands an extra ad surface at the restaurant door.
03
Built for rental bikesPlanned to keep rental e-scooters charged between pick-ups.

Rent a bike →

Ad|MOTO rider at a scooter beside an Ad|MOTO charging tower with a large ad screen — Concept render

Rent a bike

Rent a bike built for delivery.

Rent a bike through GoMoto that's simple to ride and ready for delivery work from your first shift.

Low weekly rent

One simple rental price. Rate [TBC]

Easier to ride

An e-scooter set up for delivery work, so there’s less to learn and less to manage.

No fuel stops

It's electric, and charging on the route is planned, so less time goes on topping up.

From $[TBC]/weekRent a bike↗

GoMoto

Bike rentals will be run by GoMoto, a separate rental brand with its own site.

Rent with GoMoto[TBC: GoMoto domain]

The Australian rollout

Gold Coast first.
Then the nation.

NOW

Launch partners

Brand, agency and rider registrations open.

Q2/Q3 2027

Gold Coast

Our home city goes live first.

NEXT

Brisbane

Up the M1 into the CBD and inner suburbs.

THEN

Sydney & Melbourne

Australia's biggest two-wheeled delivery cities.

On the street

Impossible to ignore.

Real Ad|MOTO units on real streets. Next stop: Surfers Paradise.

Line-up of Ad|MOTO UK scooters with Ad|BOX screens on a cobbled street

FLEET LINE-UP

Ad|BOX screen lighting up a busy London street at night, Ad|MOTO UK

AFTER DARK

SPECIAL BUILD

CONVOY

Advertise with usAdvertise with usRide with usRide with usGold Coast 2027Gold Coast 2027

Proven in the UK

Been there. Done that.

Before Australia, Ad|MOTO put global brands on London's streets.

Ad|MOTO Australia's founder, Paul Vickery, also founded Ad|MOTO in the UK and is a shareholder. The UK results here come from that network: our proof of concept.

“They deliver our message directly to the audiences we care about.”

Head of Media & Planning · Pepsi

“A strikingly different approach to digital outdoor advertising.”

Head of Partnerships & Promotions · Paramount

“People didn't know which booth we were with… until they spotted the bikes!”

Demand Generation Manager · Vanta

See the UK case studies↗

Want Ad|BOX screens in your city?

Tell us where you’d like to be seen. We’ll be in touch as launch sites and dates firm up for 2027.

Ready when you are

Your brand,on the move.

Launch-partner talks for the 2027 Gold Coast rollout are open now.